- Two documents need to be submitted: the case and the teaching note
- The length of the case should be 10-20 pages (maximum), including exhibits.
- Teaching notes should be 5-10 pages (maximum), and consist of a case synopsis, learning objectives, assignment questions, bibliography/ suggested readings, teaching plan, and analysis (suggested/ possible answers to assignment questions). Although it may not necessarily be relevant to the author’s pedagogical objectives, some instructors prefer to see a short “What Happened” section at the end of the teaching note.
- Spelling and grammar check is compulsory. Typographical errors are unacceptable.
- Use British spellings.
- Font style
- Use 14-size Arial font, capitals for the case title
- Use 10-size Arial, bold, underlined for main headings
- Use 10-size Arial, bold for subheadings
- Use 11-size Times New Roman with single spacing for body text
- Use 8.5-size Arial, italics for footnotes
- Use 8-size Arial, italics for copyright statements
- Use 10-size Arial for exhibits
- Cases should be written in the past tense as the events have already occurred. Industry notes and teaching notes may be written in the present tense, where appropriate.
- As far as possible, use the active voice. Refrain from using passive voice, unless absolutely essential.
- Refer to all additional presentations at the end of the case as “Exhibits.” Do not use alternative words like “annexure,” “appendix,” etc.
- When referring to an exhibit in the text of the case, insert the words “(see Exhibit 1)” at the appropriate place.
- Quote the source for each exhibit. Indicate whether the exhibit is an original document extraction or a creation of the author using data from an original document.
- Exhibits should be of a quality that is suitable for reproduction. Spreadsheets and tables should be inserted into the document as editable objects, not as images, in case further editing is required.
- Avoid colour exhibits if colour is a differentiator, as in certain maps or graphs. Remember that most cases are duplicated and distributed in black and white and colour differentiation will be lost.
- Footnotes are the preferred way of mentioning sources/references. The layout of the footnote should be as follows: Author, article title, book title, edition number, publisher, place of publication, year of publication, page number. All references to websites must note when the website was accessed. A bibliography of academic sources utilised in the preparation of the case should be included in the teaching note, not in the case.