The Centre for Teaching, Learning, and Case Development at the Indian School of Business announces the results of the ISB-Ivey Global Case Competition 2013
The Centre for Teaching,
Learning, and Case Development at the Indian
School of Business (ISB), in partnership with Richard
Ivey School of Business, The University of Western Ontario announced
the ISB-Ivey Global Case Competition 2013.
The event is supported by European Association for Management Development (EFMD) and the Association of Indian Management Schools (AIMS).
Launched in 2010, the competition has rapidly gained prominence in India and abroad, and is widely considered a valuable source for cases by B-Schools around the world. The competition generates a growing number of submissions and published cases each year, facilitating its goal of building a repository of a high-quality, internationally benchmarked cases about Indian businesses. The submitted cases are suitable for use in MBA classrooms across the globe as they showcase the unique issues and challenges faced by organisations and business leaders in India.
A panel of internationally acclaimed subject experts judges each case in a double-blind review process and provides written feedback on each case. The top cases from this competition are marketed to a global audience of business schools through Ivey and distributed through Ivey Publishing and Harvard Publishing (Harvard University, U.S.)—the two largest sources of business cases in the world.
Describing the unprecedented response to this year’s competition, Professor Arun Pereira, Executive Director, CTLC said: “The ISB-Ivey Global Case Competition 2013 surpassed all expectations with faculty participation from across the globe and case submissions that reflect the rich diversity of Indian business — from entrepreneurs at the base of the pyramid to MNCs grappling for a foothold in India, and from traditional family businesses to Indian SMEs competing in the global marketplace.”
The ISB-Ivey Global Case Competition 2013 received 98 entries from institutions in India, the United States, Canada, Australia, New Zealand, Germany, UAE, the Philippines and Pakistan. The cases spanned the spectrum of management studies, from more traditional subjects such as Strategy, Marketing and Leadership, to growing areas of interest such as Social Enterprise, Family Business and Governance.
This year’s first prize winner is the case “EVOE Spring Spa: A Positioning Dilemma,” by Ashita Aggarwal Sharma and Renuka Kamath, both Associate Professors at the SP Jain Institute of Management and Research and Sunil Rao, PhD scholar and Director-Marketing, The Four Fountain Spa. The award carries a cash prize of US$4,000. In second place is “Reboot Systems: A ‘Frugal Innovation’ Approach to Bridge India’s Digital Divide (Part A),” by Srividya Raghavan, Assistant Professor, Institute of Management Technology, Hyderabad.
Among the special categories, the winning case in the Marketing category, sponsored by Sage Publishing is “Edible Agro” by Atanu Adhikari, Assistant Professor, IIM Kozhikode and Arna Das, Post Doctoral Researcher, National Institute of Research on Jute & Allied Fibre Technology (ICAR). In the Entrepreneurship category, sponsored by the Wadhwani Centre for Entrepreneurial Development at ISB, the prize winner is “To Be or Not to Be: Talent Management in a Growing Recruitment Process Outsourcing Firm,” by Anamika Sinha, Assistant Professor, Institute of Management, Nirma University and Biju Varkkey, Professor, Indian Institute of Management, Ahmedabad. The special category winners will each receive a cash prize of US$2,000.
Professor David Sharp, Faculty Director, Ivey India, observed, “The ISB-Ivey Global Case Competition 2013 attracted a record number of high-quality submissions. Top authors have contributed valuable learning resources for the benefit of not only Indian students, but for business students around the world. More and more Indian business school faculty are discovering the value, the challenges and the excitement of the case method for their students, and for themselves!”
We thank all of the participants and our sponsors for making this event a resounding success and congratulate the winners on their achievement.