Indian School of Business
Richard Ivey School of Business
 
 

List of Published Cases from Previous Case Competitions

Case Titles and Authors

ALPHATECH INDIA LIMITED: B2B CUSTOMER RETENTION
Pratibha Wasan, David J. Sharp

DIGITAL PUBLISHING: POTHI.COM
Rojers Joseph, Shishir Jha

SUSTAINING A SOCIAL VENTURE: TRANSFORMATION OF ANNAPURNA MAHILA MANDAL INTO ANNAPURNA PARIWAR
Prema Basargekar

HIDESIGN: LEATHER HERITAGE OR LIFESTYLE BRAND?
Kerani Suresh

LAXMI PROTEIN PRODUCTS
Saswata N. Biswas, S.R. Asokan, Suresh B.P

SANATKADA: GIVING WINGS TO DREAMS
Smita Singh , Nikita Kriplani , Abhinav Anand

GROWTH STRATEGIES AT SVC BANK
Gita A. Kumta , Vrinda Kamat

LEAN IMPLEMENTATION AT SIEMENS' KALWA PLANT
Jamie Anderson, Subramanian Chidambaran, Vaibhav Khandekar

THE ART OF SOCIAL ENTREPRENEURSHIP: DAKSHINA CHITRA AND MADRAS CRAFTS FOUNDATION (MFC) IN INDIA
Oana Branzei, Sonia Mehrotra

TRANSFORMING ICRISAT: THE LEADERSHIP OF DR. WILLIAM DAR
Sunita Mehta, Surya Kant Sharma

SOCIAL MEDIA CONTENT STRATEGY AT AYOJAK
Anandan Pillai, Arvind Sahay

PEPSI-BASIX PARTNERSHIP
Gita Bajaj and Neelu Bhullar

DR. AMITA JOSHI AT SAMUEL DRUGS
Anup K Singh and Abhinav Gupta

ABC ENERGY LIMITED: CULTURE AND FORMALIZATION
Rajen Guptav and Pavitra Mishra

MANAGING CUSTOMER RELATIONSHIPS IN OFFSHORE OUTSOURCING: B2Bcs, AN ISRAELI CONSULTING FIRM
Arup Kumar Das, Kate M. Kaiser and Sangeeta Shah Bharadwaj

MICROSOFT’S GO-TO-MARKET STRATEGY FOR AZURE IN INDIA
Deepa Mani, Reema Gupta, Aditya Shah, Sujata Ramachandran, and Vivek Vikram Singh

HEALTH INSURANCE TO THE BASE OF THE PYRAMID
S.R. Asokan and Suresh B.P

IMPULSESOFT– MUSIC IN THE AIR
K Balakrishnan

OSSCUBE: LEVERAGING SOCIAL MEDIA
Ashok Pratap Arora and Anandan Pillai

HR AS TRANSFORMATION PARTNER IN MARUTI SUZUKI INDIA LTD.
Asha Bhandarker and Anita Ollapally

JSW Shoppe - A Unique Distribution Model for Branded Steel
V.V. Gopal

 
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