ISB-Ivey Case Writing Workshop 2013


DAY 1 – May 4, 2013
Dr Ariff Kachra will introduce the case method and focus on what it means to be a good case writer. He will go over the case writing process and give you the necessary tools to determine:  “How do I get started?” Ideas related to cases you want to write will also be discussed and honed.

9:00 to 9:55 Introduction
9:55 to 10:40 Mapping your case teaching, writing and learning experiences
10:40 to 11:00 Break
11:00 to 12:30 Defining the key skills associated with case writing
12:30 to 13:30 Lunch
13:30 to15:00 The overall case writing process: Starting with case origination
15:00 to 15:15 Break
15:15 to 18:00 Preparing for your first interview with the case lead

DAY 2 – May 5, 2013
To be a great case writer, you must understand how cases are used in the classroom and what elements of those cases make them world class. Dr Kachra will examine a variety of best-selling cases to determine the key success factors of a bestselling case.  He will also begin to examine the case writing process. 

9:00 to 10:30 Case Teaching for Strategy and Leadership – Starbucks
10:30 to 10:45 Break
10:45 to 12:15 Case Teaching for Strategy and Leadership – Starbucks
12:15 to 12:30 Break
12:30 to 14:00 Debrief Starbucks and characteristics from top selling cases students read the night before
14:00 to 14:45 Lunch
14:45 to 15:45 Understanding the first steps in the case writing process: ‘What is case origination?’ and ‘what is generating a lead?’
15:45 to 16:30 Barriers to the case writing process
16:30 to 16:45 Break
16:45 to 18:15 Step 1: Building a Brainstorm

DAY 3 – May 6, 2013
Dr  Kachra will go more deeply into the case writing process, taking you from the idea phase to the final draft phase. You will get practical tools and advice that will allow you to immediately start your own case writing projects.

9:00 to 9:30 Why is research crucial?
9:30 to 10:10 Step 2: Building a Research Plan
10:10 to 10:30 Step 3: Secondary Research
10:30 to 10:45 Break
10:45 to 11:05 Step 3: Secondary Research
11:05 to 11:35 Step 3: Secondary Research: How do you read the research?
11:35 to 12:30 The role of the Teaching Note in shaping your research
12:30 to 13:30 Lunch
13:30 to15:10 Step 4: Primary Research
15:10 to15:30 Break
15:30 to 16:30 Step 5: Developing your first draft
16:30 to 17:30 Wrap Up

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