About ikshaa

Ikshaa has been organized since 2008 and looks to bring together students and prominent industry leaders, to share their diverse, forward-looking perspectives on pertinent and compelling issues that marketers face today. In its 5th edition, Ikshaa will focus on ‘Lean Marketing – leveraging social media’.  During the course of the event we hope to explore the following themes:

  • Why large corporations need to be lean ?  - How firms with large marketing budget need to get  lean and leverage social media to get high ROI on their marketing spend
  • Interactive Marketing and Consumer Engagement – Unconventional ways of getting consumers to engage with your brand

Connect ikshaa on

Case study guidelines

Ikshaa – BrandIt!-ISB’s Brand Equity Quiz


The case study

Shop to surprise: where gifting is very easy!


Quiz Guidelines

Ikshaa - Live Marketing Case Competition



Case Sponsor

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